LifeWalk Marketing & Development Team
LifeWalk Marketing & Development Team(left to right) Wynn, Terry, Tori, and Hannah

Illusion Fields Launches LifeWalk 2017 Promotional Series

The small team that produce the annual LifeWalk Fundraising event work hard year-round to put on one hell-of-a-fundraising event. Last year they raised over half-a-million (that’s million with a big fat ‘M’) that benefits Prism Health of North Texas (formerly AIDS Arms, Inc).

Prism Health North TexasPrism Health North Texas ensures every dollar raised goes directly to making an impact in someone’s life who’s affected by HIV/AIDS. Providing life-saving services regardless of one’s ability to pay…now that’s a goal we can get behind!

Hannah reached out to our studio, the connection was instant, and the need was apparent. After 27 years in the fundraising hustle, many had never even heard of LifeWalk, so we started brainstorming ways to broaden online presence, increase media prevalence, and generate even more fundraising team involvement.

The time has come to cast a big-ol’ media-spotlight on the organizers, teams, and an army of volunteers who shatter expectations, year after year, and make it possible for Prism Health North Texas to continue their mission.

LifeWalk 2017 – Kickoff Video “Register for LifeWalk”

LifeWalk is Dallas’ largest and longest running AIDS walk. LifeWalk includes a fun 5k (3.2 mile) walk & run and festival in Lee Park. Last year, walkers, teams, and sponsors raised over $551,094 to change the lives of Dallas community member’s with HIV and AIDS. -LifeWalk.org website

Credits

Client: LifeWalk
Creative Director: Ryan Fyffe
3D & Motion Graphics: Ryan Fyffe
Video Credit: Catherine Burdette @ WFAA

3D Animation: Cinema 4D
2D Compositing: After Effects
Edit Suite: Adobe Premiere

LifeWalk – Promotional Video “Teams”

A quick overview showing how LifeWalk teams can make a positive impact in their community.

“The LifeWalk staff is ready to answer any questions you may have to ensure that your fundraising efforts are a success! Do you have questions/ideas about:

~Sponsors, team support or fundraising? Hannah is your staff specialist!
~Planning your next event? Terry is the best partner around!
~Donations, website design/content, calendar updates, or volunteers? Give Wynn a call!” -LifeWalk.org website

Credits

Client: LifeWalk
Creative Director: Ryan Fyffe
Motion Graphics Artist: Ryan Fyffe
Videographer: Ryan Fyffe
Video Credit: Catherine Burdette @ WFAA

2D Animation: After Effects
Edit Suite: Adobe Premiere

LifeWalk 2016 – Fundraising Total Reveal Video

LifeWalk needed a clever way to announce their 2016 fundraising total so we animated video that was presented at the LifeWalk 2016Reveal Party. The crowd was full of teams and individuals who volunteered their time and donated money to support LifeWalk. They loved seeing their photos and gave loud applause when the total was revealed!

Credits

Client: LifeWalk
Creative Director: Ryan Fyffe
Motion Graphics Artist: Ryan Fyffe

2D Animation app: After Effects

Illusion Fields

Illusion Fields - Featured Work

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A compelling video is the most effective way increase your brand’s visibility, improve customer’s retention of product information, and boost profits. Find out how we can make your next project something to remember.